This week, I would like to introduce you to another Ealing Mum who has developed her own business and brand. Glenda Shawley runs a successful company called the Training Pack, where she provides training and consultancy to help other businesses grow. She has also written an insightful book Founded After Forty. The book gives plenty of help and guidance for a new business start up. This strikes a chord with me, as I am over forty! I believe now is the perfect time for me to start my own business!
Glenda strongly believes in the power of networking and is group leader for the Chiswick and Fulham branches of Fabulous Women and Marvellous Men. She also has been supporting Mums who want to re-train in social media marketing (which is something I am passionate about) and recently has been working with a Digital Mums trainee.
What is the one piece of advice you would give to another Mum who wanted to start her own business?
Find something that you are both good at and enjoy. That other people will be prepared to pay sensible money for, because it won’t be easy juggling everything. You’ll need the motivation that comes from happy customers served by a fulfilled business owner.
Which business women do you admire and why?
Bryony Thomas of Watertight Marketing. She has developed a methodology, written a book and built a business around a marketing methodology that is logical and grounded. Plus she walks the talk.
Where do you see your business going in the next 5 years?
I want to be known as a chief encourager for people starting and growing a business after the age of 40. I’ll be offering training and consultancy online and offline with a range of options from short online training modules through to a residential business inspiration ‘retreat’.
Why did you decided to become involved with Digital Mums?
My brand is all about helping people to run a business on their terms so this fit perfectly. One of my objectives this year was to delegate more and I’ve been struggling to work out what I can delegate. So working with a Digital Mum was a perfect project for me to experiment with whilst also helping someone else out.
How long will you be working with your Digital Mum?
The programme is about 6 months but we have the option to make it a commercial deal after the programme.
Is she working on your brand The Training Pack or also Fabulous Women too?
My Digital Mum is working on raising awareness of the Training Pack brand, another Digital Mum is doing the same for Fabulous Women. Both our Mums are in the same peer group,so that they can support each other and benefit from the overlap in the two businesses.
You can follow Glenda on her various on her various social media platforms:
If you or someone you know would like to be featured on my series #MumsWhoWorkIt then please do contact me via my email: firstname.lastname@example.org
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