For the first in my series of interviews for #MumsWhoWorkIt I am very pleased to introduce you to Helene from Croque Maman. Helene is an Ealing Mum who initially started Croque Maman as a blog just over four years ago and since then it has developed into an online boutique selling a beautiful range of baking kits, table/kitchenware and children’s accessories.
Helene, thank you for agreeing to share your story with The Ealing Mummy. Tell us a bit about yourself and how Croque Maman came about?
I’m a Mum to twin boys living in Ealing and originally from France. Back when I was on maternity leave when I was living in Chiswick I was part of an NCT Group and it turned out I was the only Mum from France. The other Mums in my group were always intrigued about what I was feeding my boys, so I started to share my recipes and tips. One of my friends suggested that I start a blog to share my ideas on feeding children in the French way and it grew from there.
What did you do before you had Children?
Before I became a Mother I worked in marketing and branding, so both aspects of my previous career have been extremely useful in moving my business forward.
When did you decided to take the next step and move something that was a hobby into a business?
Once my Maternity leave came to an end I decided that a return to work in my previous career would not offer the flexibility that I needed to care for my boys. This is when I realised that I could turn my love and passion for encouraging other parents to feed their children a varied and healthy diet into a business.
I invested in some training which included a food photography course and also was involved with Google Campus for Mums, which was an eight-week programme where I met other Mums who were developing their own businesses.
Tell us more about the products you sell in your on-line Boutique?
The products that I stock are all sourced independently from France. They reflect my love of good food and healthy eating.
I sell baking kits that contain organic ingredients and are prefect to have at home when you would like to do some impromptu baking or even for a special occasion.
I also have a range of high quality kitchen accessories and tools. I believe that having tools and implements in the kitchen that make your like easier to prepare fruit and vegetables, that way you are more inclined to make dishes from scratch.
My diverse range of products also extends to small toys which can be played with at the table and are something you could keep in your handbag when you are out and about.
Tell us about one of your favourite products that you sell?
I particularly love the large bibs, they are really handy with slightly older children who still need to protect their clothes from spillages at the table, but want to feel more grown up and not feel like they are wearing a bib.
What advice would you give to other Mums who want to start an Online Business?
I would say try to find your niche and something that your passionate about and also stay true to yourself. This might mean turning down some opportunities if they don’t fit with your brand.
Where do you see your Business going in the next five years?
I would like to develop my own range of products to sell in the boutique. I also want to continuing blogging and sharing my recipes online too. So watch this space!
You can find Helene over on her Blog and you can also follow her on Twitter, Facebook, Instagram and Pinterest @croquemaman
Helene kindly gave us one of her reusable colouring in placemat sets to try out. This clever item will keep your little ones busy at mealtime and comes with five erasable colouring pens and a superhero wristband. It is made from high quality soft silicone and is easy to clean, you can even pop it in the dishwasher. You can see here how much my Daughter is enjoying it!
Would you like to be featured in my #MumsWhoWorkIt Series? I am always looking for Mums to interview. I welcome Mums to contact me who have started their own business. You must live in the London area, as I like to come and meet up face to face. If you are interested then please contact me at: firstname.lastname@example.org I would love to hear your story!
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