Q&A with Jane West – Owner of Gift Shop All Original

May 28, 2017

So Jane, what did you do before you took over the business? 

My journey begun like so many other mothers I was juggling lots of different ventures. When my children were younger I started out with the Body Shop selling products via home parties. I have always had a creative side and started making jewellery from home which developed into selling at craft fairs. I also gained a regular income from piano teaching. This enable me to be flexible and work around my children.

How did you become involved with All Original?

I was involved from the start when Catherine the previous owner set up the business. I actually came up with the name four years ago. I initially rented a shelf to sell my jewellery and always enjoyed the creative design aspect of working in the shop, such as putting together the window displays. I could see the potential of the business and was given first refusal to buy it.

What changes have you made since taking over the business?

Since becoming the owner I have given the shop a re-fresh. Moving the counter to give a more open environment, improving the lighting with LED’s to focus on the displays, new shelving, plus creating a very visual written interpretation of what the shop’s ethos is. I have also introduced ten new designers.

What have you kept the same?

The focus is still very much on finding original products that are UK based, handmade and on a small scale. I always wanted to support individuals who are creating artisan products from their own homes. I want the products to have a story behind them, something unique that you are not going to see everywhere.

Why do you think businesses like All Original are so important?

It is hugely important it is what the people of Ealing want. Rumbles gift shop closed down and went online on the 14th February 2017, which is a big loss to the community. Shopping locally keeps our high streets unique.

What makes you proud about your business?

It is the unique talent that we have found, and that we are supporting artisan designers and building our business upon it.

What are your hopes and dreams for the future?

I want All Original to be the destination in Ealing to find the perfect gift. And to keep sourcing new talent. Maybe another All Original opening somewhere else, watch this space!

All Original can be found at: 20 The Green, Ealing, W5 5DA. Open 10:00-18:00 daily and Sundays 11:00-16:00

Follow All Original on Facebook, Twitter & Instagram @alloriginal2017

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