This is my first official post as The Ealing Mummy and the first in my series of posts for #MumsWhoWorkIt. My plan is on a weekly basis to interview another Mum who like me has either re-trained or has set up her own business. This week I wanted to tell you about my journey from someone who had only every used social media to share my child’s photos on Facebook, to now a fully qualified Social Media Manager. I am really excited to have re-branded and combined my original blogs which were Mummy of the Suburbs and Ealing With Kids. I wanted to write this post to firstly explain what I have been doing since September 2016 (as I have been off the blogging radar so to speak) and secondly to let you know what my plans for the future are.
My blogging journey started back in July 2016, so officially I have been blogging for almost a year! I started Mummy Of The Suburbs having absolutely no idea about the blogging world and very little knowledge of social media. The blog did fairly well and I gained a reasonable following and managed to have two articles published on Huffington Post and even got interviewed by local BBC radio. Like many things in life, one thing lead to another and I soon realised that social media was something that really intrigued me.
Digital Mums had popped up in my Facebook feed a number of months previously and I had looked into it, but at the time I didn’t really understand what a Social Media Manager did, so I dismissed it. However once I started to write my blog it became apparent to me how powerful social media was and how by using it in the correct way it could make all the difference to your following. So once again Digital Mums stood out to me and this time it was the right time for me, because now I knew I wanted to learn something new and I took the next step and actually applied for their Social Media Manager course!
The application process involved writing a short piece about how you could “Do The Hustle”. Digital Mums call it their mantra and I think you have to have this special type of self belief to be successful in the world of digital marketing. For my example I wrote about how I set up a small business back in 2015 and how I managed to convince another business to work with me. Sadly that particular business didn’t work out, however I learnt a lot of useful lessons from it. After I had written my piece a member of the Digital Mums team contacted me. We had a chat over the phone. and talked about why I wanted to do the course and the commitment that was involved. Shortly after this I was accepted on the course and I was over the moon to be started something new!
My course begun in November 2016 and from the start I was introduced to five other Mums who were also doing the same training, they became my support for the next seven months. My peer group didn’t live nearby, but that didn’t matter because we had weekly meetings online and shared messages in a WhatsApp group. The training material was all formatted on an online platform and was a mixture of written lessons, videos and quizzes. Each week we focused on a different topic and we really did start from the basics in social media and as the weeks went on we built on our knowledge.
The idea with the training is that you build a grass roots social media campaign from scratch and that is where Ealing With Kids came from. I knew that I wanted to write about activities with children in the area and I also wanted to support local businesses too, so that is what I focused on. By completing my training with Digital Mums I have learnt so many valuable skills from understanding the basics of setting up all the social media platforms, from creating a campaign and running it on a day to day basis, to developing an understanding of the analytics used in the background to measure success and improve performance. I could go on and on as my learning curve has been steep, but what I really what to convey to you is that is possible to learn to work in a completely new field.
We often hear how it is common to embrake on a new career in your thirties or forties, well I am proof that it does happen. I trained to be a Registered Nurse when I was eighteen and almost twenty years later here I am starting a career in something completely different. It feels refreshing and exciting to have learnt a completely different skill and I have managed to do it at the same time as working part time as a Practice Nurse and of course being a Mum to my five year old Daughter. I have to tell you the truth it has been a real challenge to study, work and be a parent all the same time, but with hard work and determination it can be done!
So back to the present, you may be wondering why I decided to re-brand my blog? Well the reason behind it is that when I was running my grass roots campaign I blogged about local businesses and activities for children in the Ealing area and to my surprise these local posts were much more popular than anything I had written about general parenting on my other blog, therefore I decided that writing about my local area should be my niche.
My goals for the future are to have a successful blog and to start working as a freelance Social Media Manager. I have come a long way in the last eight months and I am looking forward to living a more flexible lifestyle. I will continue with my Nursing role, but I am hoping to take on less hours and focus on my passion for writing and helping other businesses grow their social media following and presence.
If you have any questions about my training with Digital Mums #WorkThatWorks then please do contact me! Or if you would like to be interviewed for my #MumsWhoWorkIt series then please let me know.